Interview with Eric Brown of The Urbane Way
Eric Brown is the founder of The Urbane Way, a cutting edge social media marketing laboratory, he considered himself a business owner first and a marketing expert second. Brown’s social media marketing strategy and fearless approach to business has garnered national media attention and feature stories in Entrepreneur, Business Week, as well as many others. You can visit him at TheUrbaneWay.com.
Josh Hinds: How do you define Business Networking and why do you feel it’s important?
Eric Brown: I have never been one for the typical network, chamber of commerce type events. They always felt like a gimmick. I do believe in relationships as the backbone of your business, but they are created by actually doing business with someone. That isn’t to say that Chambers and such events and venues aren’t of value, but I do believe they are less so today.
Josh Hinds: How has having a well-established business network benefited you? And how can someone just starting out, who basically knows no one in his or her area, go about developing their own network of people? What is key?
Eric Brown: We have always built our business one job, or one customer at a time. May sound a little corny, but I can tell you how great we are until the cows come home, but even with the greatest of marketing you have tuned me out. When one of clients talk about us, we can seal the deal, one deal at a time. The point being, creating a network is about creating business results. Continue to deliver results and your network will grow in a healthily and solid manor. To network for the sake of sales has not been something we have ever done
Josh Hinds: How do you follow up with the people you meet? Do you have any particular system in place for keeping up with and managing the relationships in your business network?
Eric Brown: We tend to keep folks that are important to us and or our business higher on our over worked To Do List, it just happens as part of our day. Again, I am not a “networker” in the truest sense. Perhaps if I had a job where “dialing for dollars” were important, then shallow networking would be important, but we don’t.
If there is someone we want to meet, or we think there is mutual value, I have always just reached out, absent any type of networking event.
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