Expert Advice On Business Networking And Tips On Developing Your Networking Skills

Warren Whitlock interview – Book Marketing Strategist

Warren Whitlock is a Book Marketing Strategist. He organizes book launches where dozens of authors tell their followers about a new book, ask them to buy it on a certain day, and create instant best sellers. You can visit Warren’s website at

Josh: How do you define Business Networking and why do you feel it is important?

Warren Whitlock: I think of business networking as what business should be. We have always had relationships with vendors, partners, media, prospects and customers. Today, with the technologies we have, it’s easier to keep track of these relationships and focus on their development… but it’s still just people working with people.

Josh: Can you share a few ideas that someone could put into practice that would help them to improve their business networking skills?

Warren Whitlock: 1. Don’t be afraid of the technology. Most of the people online are not techies and may know even less than you. And the smart people want to help you.

2. Remember the “Law of Reciprocity”… that is “giving” before asking for a favor. Never hurts to ask “What can I do for you?”

3. Follow up. When I get a invite from new contact, I immediately look at where I can do them a favor. Most people do not do this… and so it really stands out.

Josh: What is your favorite (preferred) business or social networking site? In your opinion what are the key features which are most valuable to you? What makes the resources you use most appealing to you, as opposed to the other online networking resources and sites that are available?

Warren Whitlock: The answer varies over time. I join 8-9 sites each day and constantly look for where people are looking for what I have to offer. There’s a group focused on anything you care about.

That’s my first marketing rule… find the people/market that are looking for you. Then find out what they want and get it for them.

Right now, I really like Facebook. I’ve picked up several new clients that wanted to promote books. They came looking for me.

Side note from Josh Hinds: Warren and I originally connected with each other about doing this interview when I sent a note out on Twitter — requesting potential interviews from people who follow me there.

Josh: Warren, how do you encourage referrals from your network?

Warren Whitlock: Instead of asking for referrals, I just focus on getting people what they want. Potential clients are looking for help and there is always some basic questions they have. Make sure you go to the place where they are looking, answer questions and become recognized as the expert. (It’s usually those “basic” questions that we think everyone should know already… so answering them is easy).

When someone asks me a question about books, I refer them (and their friends and contacts) to, a free course I put together. Then if they want to engage me, they contact me.

Josh: How important has networking been in your own professional life. Can you share an example or two where it has made a difference?

Warren Whitlock: All of my new business and all of the promotional partners in my joint ventures come from networking.

One new client, Scott Schilling, author of “Talking With Giants” approached me on Facebook. We’d met years before, but we reconnected there. When I told Scott that I was using this as an example, he told me that he really contacted me because a friend suggested it, but turns out that same friend had just reconnected with me a few days before… also on Facebook. I expect to be working with the other guy soon.

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  • Warren Whitlock

    To follow up on this interview, we have been seeing even more results from our social netorking with more new clients from Facebook and now

    Twitter is espeially fast. I can see what others are looking for, help them and build reciprotity fast.

    I now insist that all our authors use this for book marketing and promotion, and am using social networks to create and publish the Twitter Handbook with co-author Deb Micek (

    Warren Whitlock