Expert Advice On Business Networking And Tips On Developing Your Networking Skills

Matthew and Adam Toren interview – Founders of

Brothers, Matthew Toren & Adam Toren, are the founders of — an award-winning small business website for entrepreneurs and small business owners and is made up of a community of entrepreneurs and aspiring entrepreneurs who are truly passionate about economic development and enjoy promoting the formation and success of innovative and growth-oriented companies.

Josh: How do you define Business Networking and why do you feel it is important?

Matthew and Adam Toren: We network every day. Whether it’s online at a social network like or a niche site like ours at Successful business networking is the art of creating and cultivating helpful and meaningful business relationships.

Business networking is the key to finding the like-minded individuals that can assist you in starting, managing and growing your successful business venture.

Josh: Can you share a few ideas that someone could put into practice that would help them to improve their business networking skills?

Matthew and Adam Toren: Knowing what you are looking for to grow your business will definitely assist you with your successful biz networking.

Keeping all of your contacts organized and staying in touch with your network will also assist you in building upon your biz relations with each person you meet. It’s always good to have a powerful and concise verbal and written synopsis on your own company and growth plans to convey to new individuals that you meet while biz networking.

Josh: In your opinion, what would be the ideal design for a business card, from the point of effective networking. That is, what are the absolute most important elements one needs on their business card?

Matthew and Adam Toren: That’s a great question because both myself and my brother seem to change our business card layouts each and every year. We do this because we feel that it’s a great conversation piece and also if your business card stands out from the rest, it will have more of a memorable impact on the people you meet.

Our current business cards have all of the necessary contact info, logo, website, title and the WOW factor of our cards are the 3 dimensional pop out of our logo when the card is opened. They have really been well received by all that have seen them so far.

Josh: Based on your experiences, which places and activities have you found best for meeting new people and expanding your professional network?

Matthew and Adam Toren: Both my brother and I have been attending some offline events around North America to expand our ‘face to face’ network.

We seem to use facebook for a more non-business network and have been using linkedin occasionally. Quite honestly, has been the most effective networking tool for us to meet several like-minded entrepreneurs around the world.

Josh: Can you share a personal “networking” success story with us?

Matthew and Adam Toren: Sure can. As a matter of fact, as I answer these questions, I am in flight, leaving San Francisco from attending a great event at the W hotel. My brother and I met several quality individuals and fellow entrepreneurs at this event which will lead us to visiting one of them in China this January.

The best way to network seems to still be the face to face networking and creating a long lasting relationship where you can assist each other with whatever each of you needs. Our network is growing rapidly and we already have a quality connection in almost every industry and almost every country.

We look forward to networking with all of you at our site — and invite you to drop by where you can sign up for a Free membership!

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  • ted

    well facebook is more towards fun, and linkedin is towards business. Linkedin is very professional, one can also be in touch with the ex-colleagues or school/college. Also with linkedin professionally i could grow my network which will help me a lot. But now it has become more convenient to use linkedin cause i use it over the phone through sms, without internet connection.