David Nour interview – Managing Partner of Relationship Economics, LLP
David Nour is a social networking strategist and one of the foremost thought leaders on the quantifiable value of business relationships. In a global economy that is becoming increasingly disconnected, Relationship Economics, LLP is solving global client challenges with intracompany, as well as externally focused, Strategic Relationship Planning(TM).
David is an author, a senior management advisor, and a featured speaker for corporate, association and academic forums, where he shares his knowledge and experience as a leading change agent and catalyst for Relationship Economics(R).
It’s my pleasure to bring you the following interview with David Nour…
Josh: How do you define Business Networking and why do you feel it is important?
David Nour: I’d say it a little differently – I’d say, relationships are the destiny shapers of business success!
The rest of the world builds relationships first, from which they do business; unfortunately as Americans – we’re often so myopic on the business that if and only if that part works, we’ll think about building the relationship. Hence the disconnect with many parts of the world – they care more about your character and sense of trust than they do any products or services you offer.
Josh: Do you see any common mistakes people tend to make when it comes to attempting to make business connections? If so, what are they and what corrections could they make in your opinion which would help them to be more effective in their approach towards networking?
David Nour: Sure – all the time:
1. they “network” without a purpose, goals or a plan (PGP). 2. they think it’s all about them, when in fact it’s the exact opposite. If you aim to meet, get to know and find ways to become an asset, you accelerate your ability to exchange Relationship Currency; 3. Trust simply defined is Credibility + Empathy – you can’t create a productive business relationship without it.
You have an opportunity to build relationships every minute of every day – don’t loose another minute buried in the minutia of the day! Projects come and go; relationships can last a lifetime!
Josh: Can you share a personal “networking” success story with us?
David Nour: In 1999 I was invited to speak at a conference in San Francisco on 1to1 Marketing. At a dinner cruise of the Bay Area hosted by one of the technology providers, I sat next to a CEO and we spoke for 3 hours on the quantifiable value of proactively embracing your customers and their market insights. Two months later, I became the company President!
*brought to you by BusinessNetworkingAdvice.com