Expert Advice On Business Networking And Tips On Developing Your Networking Skills

Laura Ries Interview – Marketing Expert and Brand Building Strategist

Laura Ries is president of Ries & Ries, an Atlanta-based marketing strategy firm that she runs with her father and partner Al Ries. Together they have written four books including the best-selling The Fall of Advertising & the Rise of PR and The 22 Immutable Laws of Branding.

Laura also writes a popular branding blog, and appears as a frequent guest on CNN, CNN Headline, CNBC and Fox News. You can watch her new marketing video reports on

Josh: How do you define Business Networking and why do you feel it is important?

Laura Ries: Business networking is making connections, maintaining friendships and using contacts to share ideas, seek answers and find prospects.

Josh: Can you share a couple of ideas that someone could put into practice that would help them to improve their business networking skills?

Laura Ries: Be a good listener. Business networking requires personal networking skills. You need to be a good friend first. Listen, care and give back. If you only take and ask, you’ll have no success in building a network.

Josh: Laura, based on your experiences, which places and activities have you found best for meeting new people and expanding your business network?

Laura Ries: Associations, conferences and PR events are all good places. But so are the random unexpected places like airplanes, vacations, or the gym.

Sitting next to some one on an airplane is one of the best ways I have made a new contact. You have to be lucky and fly a lot.

But the point is you never know where or when you’ll meet somebody. So be friendly, get out and meet lots of new people.

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