Interview with Kevin B. Levi of WinningMessage.com
Kevin B. Levi is the author of Differentiate or Diminish: The Art and Necessity of Business Positioning. Kevin is a 13-year PR/marketing/writing professional who most recently served as Senior Manager of Strategic Customer Messaging for a $1.2B drug development company.
He now owns a small business offering business writing services called Winning Message LLC. You can receive a free copy of his book by visiting his site or by sending him a request to firstname.lastname@example.org
Now without further ado it’s my pleasure to bring you the interview with Kevin B. Levi…
Josh: How do you define Business Networking and why do you feel it is important?
Kevin B. Levi: Business networking is the process of promoting your brand and your business through social and business interaction with friends, colleagues, clients and prospects.
As a new small business owner I know that networking is imperative. The adage that – it’s not what you know but rather who you know – is unbelievably accurate! Without spreading your wings and getting in touch with new and old contacts, your business will be dead in the water.
Josh: Can you share one idea that someone could put into practice that would help them to improve their business networking skills?
Kevin B. Levi: I’ll give you a couple of ideas…
1. Join your local chamber of commerce and also an affiliated (or unaffiliated) networking group. The whole intent of these groups is to exchange business leads. Join and start exchanging.
2. Cultivate a contacts list (preferably email addresses) of clients and prospects and ping them once a month or so with relevant information/content they can use. This will keep you and your brand in their mind and when they need products or services that you offer, you will be top of mind to them.
A great way to cultivate email addresses is to write a short book or have someone do this for you on some hot topic relevant to your business. Offer the book as a free download in exchange for an email address. I myself have done this and garnered over 50 email addresses in the last six weeks alone.
Josh: Can you share some of the ways you use the internet for business networking?
Kevin B. Levi: Create your own blog or online newsletter perhaps similar to mine where you post and syndicate from other sites relevant content pertaining to your business.
People will find you via search engines and will read your content and post comments. Promote your brand and your services on every page and again offer your e-book. Basically in doing so you are creating your own little networking forum.
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