Interview with Ron McDaniel of Buzzoodle Buzz Marketing
Ron McDaniel is a national speaker, author of the book, Buzzoodle Buzz Marketing and writer for the Buzzoodle Buzz Marketing blog.
Ron’s passions for education, technology and new media, coupled with Entrepreneurship and eMarekting have helped him create a unique blend of products and services focused on helping business owners and members of non-profit organizations to create buzz for themselves and become more successful organizations.
Josh: How do you define Business Networking and why do you feel it is important?
Ron McDaniel: I tend to group a few things together. I believe that the single most important thing a business owner, sales person or marketing professional can do is know how to spread their story and get others to spread their story. Being successful at that comes down to the quality of the relationships you have with people. A big part of that is networking and meeting new people. It is also the follow up and relationship building after the first meeting.
Believe it or not, a large number of people rarely follow up after meeting someone or if they do, it is with one contact and then they are forgotten. Most people are looking at others in two dimensions. (Sales Lead or Not)
I always ask myself, could this person become a fan of ours even if they never buy from us? Could they be someone that could forge a great, win/win relationship with us? Do I like this person well enough to help them out with or without any hope of getting something in return. (I know that sounds a bit harsh, but you cannot help every person you meet.)
Networking and building relationships over time that are friendly and helpful to the people you know is the surest way to get them to buzz about you.
Josh: Can you share one or two ideas that someone could put into practice that would help them to improve their business networking skills?
Ron McDaniel: Years ago, when I was first starting out, I set a goal to meet a minimum of one new person every business day. If I met more, it did not roll over to the next day, so every day I had to work at it. I kept a list and sometimes I would have great luck and other times I would send someone an email and never hear back. Over time, I did build up a great network and became a very well connected person in NE Ohio.
Being realistic about networking events is also something worth discussing. When we first started up our budget was limited. Going to many of the events I went to were very painful because they cost money and took time. Often I did not get any great leads for sales. But what did happen over time for me was people began to say, “You again, you are everywhere…” and I grew a reputation for being a go-to person that is well connected.
Josh: Can you share some of the ways you use the internet for business networking?
Ron McDaniel: I find blogging the best online networking tool you can do if you have the discipline to stay with it. I have met the coolest people blogging and I know some bloggers I have never met in person better than I know people I see several times a month locally.
When it comes to the Internet in general, it matters less which online community or tool you use, and more on your commitment. Just like relationships in real life take time and effort, so does any networking done on the Internet. If you just put up your profile on a site or two and wait, it is going to be a very long wait. I consistently network and create original content 4-6 days a week, often after my family is asleep. I really enjoy doing it which makes it easy.
– You can learn more about Ron McDaniel at www.buzzoodle.com.
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