Interview with Benjamin Yoskovitz – Entrepreneur
Benjamin Yoskovitz is an entrepreneur with 10+ years experience in technology, focused primarily on web and software development businesses. His expertise involves designing usable, accessible software, client management and operations. Benjamin runs 2 active blogs including Instigator Blog, and Startup Spark with blog network b5media.
Most recently, Benjamin has been working on Gifter.org alongside friend and fellow entrepreneur Austin Hill. Gifter.org is running the Million Dollar Blog Post project; with the goal of getting 1,000,000 wishes for the world posted on a blog post, and $1,000,000 donated to charity (to sponsor the wishes.) Gifter.org aims to demonstrate the power of community and generosity.
Josh: How do you define Business Networking and why do you feel it is important?
Benjamin Yoskovitz: I try not to think about networking in boxes – so I don’t want to put “business networking” in one box and other types of networking in other boxes. It’s all networking.
Some might define business networking as a way of generating leads and sales. In my opinion that’s a big mistake. Yes, it can work. Lots of sales and leads come out of networking; but there’s so much more to it than that.
Networking is about opening a door and asking people to walk through. Anyone. It’s about being available to people. It’s about finding opportunities to connect (and yes, pursue your business goals.) And the reverse is true, in terms of opening doors. You need to be able to walk through the doors other people open, and find creative ways to connect.
A strong, growing network is essential in business. You will find the best opportunities, leads, referrals, employees, jobs, etc. through your network. But don’t think of it strictly in terms of business; the result will be too narrow.
Josh: Can you share one idea that someone could put into practice that would help them to improve their business networking skills?
Benjamin Yoskovitz: Blog.
Do it honestly and openly. Learn what others are doing. Read their blogs and interact with them online.
Blogging can have a transforming effect on a person’s networking skills for several reasons:
* connecting with people online is insanely easy
* blogging can grow your confidence
* blogging opens doors (many of which you didn’t even know existed)
Josh: Can you share some of the ways you use the internet for business networking?
Benjamin Yoskovitz: I guess I’ve answered this question above. I blog. It’s the best way to network online.
More specifically, I participate in numerous online communities that are built around the idea of people coming together and networking easily. Examples include LinkedIn, MyBlogLog, Successful-Blog’s Open Mic Night.
Beyond that, I’m proactive when it comes to creating online community opportunities. Find ways to draw people to participate with you in something (group writing projects, interviews, etc.) and it results in automatic, fun networking.
-You can visit Benjamin Yoskovitz at InstigatorBlog.com.
**Note from Josh: If you haven’t done so already drop by our Business Networking Advice MyBlogLog Community. It’s a great way to connect with others who share an interest in developing their networking skills.