Interview with Jen Blackert – Marketing Coach
Jen Blackert spent 13 years in corporate America holding executive marketing and internet marketing positions at large corporations, such as DELL Computers, Emerson Process Management and SIEMENS Medical, in the areas of marketing, advertising, branding, program management and web development.
After leaving the corporate grind she launched a successful online-on-the-phone coaching business. She now focuses her efforts on working with small business owners and providing them with step-by-step tools and marketing automation systems that helps them attract clients – and grow their businesses to extraordinary levels.
Josh: How do you define Business Networking and why do you feel it is important?
Jen Blackert: The simple answer is… making business connections and relationships. Making connections is so important because we only buy from people or companies we trust.
Think about where you made your last purchase. Now, whether it was dog food from the local grocery store or a sushi dinner from a fine restaurant, you wouldn’t have bought these items from a place your didn’t trust. Right?
Position your brand as a trusted brand. It’s that easy.
Josh: Can you share one idea that someone could put into practice that would help them to improve their business networking skills?
Jen Blackert: Stop leading with the question, “So, what do you do?”. Start asking other questions about who they are and make relationships instead of annoying people by trying to ‘sell’ to them.
Josh: How do you encourage referrals from your network?
Jen Blackert: I encourage referrals 3 ways:
1) I ask for them.
2) I offer affiliate relationships. These relationships actually get some sort of compensation for each referral.
3) I personally only recommend the best referrals to my business connections. I know my referral will deliver elite products and services. I believe you have to give to receive in abundance.
-You can visit Jen Blackert at www.jenblackert.com.