Thom Singer interview – Speaker and author
Thom Singer is a the author of “Some Assembly Required: How to Make, Grow and Keep Your Business Relationships” and the creator of the Networking Quotient Quiz. He has over 17 years of sales and marketing experience with fortune 500 companies and is an accomplished speaker on the topic of networking.
Josh: How do you define Business Networking and why do you feel it is important?
Thom Singer: Business networking is more than just meeting people and trading business cards. The real networking begins after you first meet another person.
A real network is based on true relationships/friendships — and it takes time (years) to cultivate this type of mutual connection with others. But the time is worth it, because people do business with people they know and like, and thus having a strong network will bring opportunities to your doorstep.
Josh: Can you share one idea that someone could put into practice that would help them to improve their business networking skills?
Thom Singer: Anyone can improve their networking skills, they just have to make it a priority in their schedule. Networking is not just for when you have “free time”. You have to make it part of your lifestyle. This involves going to business events and seminars where you can make connections with people in your industry… then regularly following up with them.
The mistake that people make is that they falsely believe that “meeting” someone makes them part of their network. WRONG. Meeting someone makes them a stranger who you met at an event. You have to reach out to them to build a relationship.
The magic is in mastering the “follow up”. Start with a handwritten note telling them that you enjoyed meeting them. So few people send handwritten notes nowadays, that you will be remembered!
-You can visit Thom at www.ThomSinger.com.