Expert Advice On Business Networking And Tips On Developing Your Networking Skills

Interview with Chris Warwick, Hoover’s VP of Acquisition Marketing

Chris Warwick serves as Hoover’s Vice President of Acquisition Marketing since joining the company in November 2004. She is responsible for driving the overall performance of Hoover’s online and direct marketing efforts to drive qualified leads, unique visitor traffic and brand awareness.

Josh: How do you define Business Networking and why do you feel it is important?

Chris Warwick: Business networking refers to any opportunity to engage with other business professionals for the purposes of building relationships. This can occur within an online community, discussion board, social network or offline forum.

Business professionals today operate in an environment of excess–a multitude of information resources and channels through which they can be reached and also make connections. For sales professionals this is even more of a challenge as they try to identify that unique positioning that will cut through the clutter of the competitive environment.

Leveraging relationships and trusted connections becomes critical to opening doors and driving new business opportunities.

Josh: Can you share one idea that someone could put into practice that would help them to improve their business networking skills?

Chris Warwick: In any networking environment, it helps to focus on a topic or leverage an area of expertise. This enables you to engage in specific conversations with other business professionals and develop relationships in which you can establish yourself as a good resource for future contacts or referrals.

Most importantly, be sure to follow up when contacts reach out to you or request you get in touch!

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