David Breslow Interview – Speaker, Author, Performance Coach
David Breslow is a nationally recognized speaker, writer and Performance Coach. His clients include professionals in sports and business. His approach has been called, “bold, honest and based on undeniable truths that exist beyond opinion and theory; a real breath of fresh air”.
Josh: David, how do you define Business Networking and why do you feel it is important?
David Breslow: I best answer this question with a question: Do you believe cultivating great relationships is important in order to be successful in business or in life? Most people answer with a resounding “yes” so it is clear to folks that generating relationships is important.
I define Business Networking as not the traditional networking at all. Networking, in the traditional view denotes bumping into as many people as you can and offering your business card to as many people as you can. It can be impersonal. For me, it’s about building a relationship.
Relationships are what lasts over time and the quick “Hello, what do you do and here’s my card” approach is not building relationships at all. I believe the effective way is to ask, “How can I be of service to you?” rather than the “Who can help me?” mindset.
Successful people are those who seek to give first. So, the old view of networking must shift toward building a relationship rather than seeing who can be of service to you.
Josh: Can you share one idea that someone could put into practice that would help them to improve their business networking skills?
David Breslow: Yes. As I mentioned above, approach people with the mindset, “How can I be of service to YOU?” When you look for people to serve you, it shows in your voice and body language and can be a turn off.
I also find it important to ask people for help. Most people will respond very positively when you ask for their help and input. “I need your input on this…” is a great way to open a dialogue with someone whether they turn out to be a real business connection or not.
In addition, be clear about the types of people and business you want to attract. Go to the places these people congregate and you are automatically in front of the people you want to meet. At the same time, don’t close other doors. You never know who knows someone that can benefit from your product or service and remaining open to this can help you attract people from places you never would have thought of.
-You can learn more about David Breslow at www.TheFlowZone.net.