Rene Godefroy Interview – Motivational Speaker and author
As you read the ideas shared below I’d encourage you to pay special attention to the advice Rene gives on putting the law of reciprocity to work in your favor.
Josh: Rene, how do you define Business Networking, and why do you feel it is important?
Rene Godefroy: Every business person should be in the “prospecting” business. Too many entrepreneurs jump for joy because business is good. And so, they stop prospecting. Big mistake! Their pipeline should always be full of fresh and qualified prospects. That’s where business networking comes into play.
Regardless of whether or not business is doing well, we should continue to acquire more business. Perhaps this mindset will allow you to get rid of your less desirable clients or customers. You see, lack of enough prospects forces us to cater to people who we normally might not have chosen to do business with.
Josh: Can you share one idea that someone could put into practice that would help them to improve their business networking skills?
Rene Godefroy: My advice to any business owner is to avoid wasting time networking with unqualified prospects. Before you start networking, first decide what you think would be your ideal client or customer. It makes no sense to go to a pond to fish where you know the fish aren’t biting.
Also, don’t be too needy. It’s disgusting to see a group of starving people begging while they network. Stay away. The old adage says that people will resist being sold, but they will gladly buy. Instead of telling people what you want and need, try to find out what you can do for the prospect.
Activate the law of reciprocity in your favor. Shower “gifts” on your ideal prospect. Recommend a book, give a compliment, send an article, offer a thirty-minute free consultation with no strings attached, or offer to send some helpful resources. Be creative. There are so many little — yet valuable gifts you can give that don’t require spending money.
-Learn more about Rene at www.villagehero.com.