Interview with Rhonda Sher of The 2 Minute Networker
It’s an honor to introduce networking expert and author, Rhonda Sher. Rhonda speaks nationally teaching powerful and practical networking techniques, she is also the author of The 2 Minute Networker: The Simple Step-by-Step System for Growing your Business through Networking.
Get ready for some valuable business building ideas …
Josh: How do you define Business Networking and why do you feel it is important?
Rhonda Sher: Business networking is simply the process of connecting with like-minded people. It is the easiest way to create strategic partnerships, referrals and expand your sphere of influence.
Business networking is sharing resources and creating win/win relationships. It is critical to being a success in business because people will always do business with those people that they know, like and trust. We treat our personal lives in the same way. We choose our friends based on who we want to spend time with. Business is no different.
Dale Carnegie said “People rarely succeed unless they have fun in what they are doing.” Business networking is the fun part of growing your business. It opens doors to meeting new people and learning new things. Dale Carnegie also said “There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it.” This is true in both our personal and our business lives.
Networking is simply connecting with others and without connection, we are alone. The joy of success is in sharing it with others.
Josh: Can you share one idea that someone could put into practice that would help them to improve their business networking skills?
Rhonda Sher: One idea that someone can easily put into practice is to set a goal to meet two new people a day. It doesn’t matter whether you are going to the market, getting gas or simply picking up your children from their activities; smile, make eye contact and start a conversation with someone you don’t know.
Find an area of interest that you both have in common to start a conversation or pay a genuine compliment. Ask an open ended question and do 20% of the talking and 80% of the listening. You will be amazed at how much you can learn about a person just by listening and asking the right questions.
Make sure that you have a notepad to get the name, address and phone number of the person you have met and to follow-up with them in writing or by phone within 24-48 hours. It is an easy way to “take the work out of networking” and grow your database of new contacts.
For more information on how to follow-up, I recommend using a high tech, high touch approach with www.getsendoutcards.com. It makes it simple to make someone feel special and takes little effort but produces huge results.
-Visit Rhonda at www.2minutenetworker.com.