Expert Advice On Business Networking And Tips On Developing Your Networking Skills

Interview with Jill Lublin of Promising Promotion

Jill Lublin is a speaker, author and consultant who teaches on topics dealing with marketing and publicity. She is the author of “Guerrilla Publicity” and “Networking Magic“.

Josh: Jill, how do you define Business Networking and why do you feel it is important?

Jill Lublin: Networking is the process of building and maintaining relationships. It’s the development of a team that will support your efforts and the efforts of your network teammates to reach your respective goals.

Networking is about forging bonds and sharing. Networking is important because magic can happen through your connections with other people. Making the right connections can lead you to the right avenues you need to reach your goals.

Josh: Can you share one idea that someone could put into practice that would help them to improve their business networking skills?

Jill Lublin: Real connections come from true, heart-felt, and honest interactions. Shed your business persona and be yourself. If you’ve got a line drawn between your personal and business connections erase that line. Start connecting with others as if each person might end up as your best friend.

The formula for connecting from your heart is simple: you’ll like who you’re being and you’ll naturally attract like-minded, quality people. People you meet are more likely to introduce you to their friends and associates if they like you.

Honest curiosity and vulnerability are key. Intimate connections are the foundation upon which we build satisfied lives and the best connections are heart-centered connections. Don’t think for a minute that success in business requires a stoic business persona.

-Learn more about Jill Lublin at