Expert Advice On Business Networking And Tips On Developing Your Networking Skills

Interview with Michael Lovitch of The Hypnosis Network

The following advice on business networking comes from Michael Lovitch. Michael is the co-founder The Hypnosis Network — which brings together the collective knowledge of some of the most experienced hypnotists in the world.

Josh: How do you define Business Networking and why do you feel it is important?

Michael Lovitch: Every interaction you have in business both purposely or by accident is business networking. A big mistake a lot of people make is that they view business networking only as a specific set of behaviors that they do at certain times to create more business through their contacts.

How you treat your co-workers is business networking. How you treat your customers is business networking. And yes; creating relationships with other professionals for mutual benefit is business networking also!

The importance of business networking then is huge. It is a small world after all.

Josh: Can you share one idea that someone could put into practice that would help them to improve their business networking skills?

Michael Lovitch: Stay narrow and keep it real. Developing deep relationships with people you genuinely like and trust is more effective in the long run than trying to “network” with everyone. I am not saying that you shouldn’t put yourself out there, but I am saying that if you spread yourself too thin, then you really don’t have a relationship with anyone.

Of course I recommend people I know and trust – that is a given. MORE IMPORTANTLY: When someone I know well recommends I work with a person they vouch for, I am very likely to work with them because I know my friend wouldn’t risk jeopardizing our relationship.

A personal example: I know and trust Andy O’Bryan (your partner on Therefore, I had no reservations about doing this interview because I know Andy only works with good people.

* You can visit The Hypnosis Network at

  • Hi, Ivan, After reading through this blog, i remembered as the problem I was facing related to sales staff and how the opinion and the advice of 2 of my fellow chapter members help me streamline my process of selection, keeping staff happy, motivated and the same time thinking likewise to grow business.