Interview with Laura Stack
Here’s some advice that will do wonders towards making you a more effective business networker — it comes from Laura Stack, MBA, CSP, President & CEO of The Productivity Pro, Inc. — use it, apply it, and watch your business grow as a result.
Josh: How do you define Business Networking and why do you feel it is important?
Laura Stack: To me, Business Networking is allowing trusted colleagues to open up doors for you that you would never have been able to open yourself. It is far more productive to have someone recommend your services to other people than to attempt to get their attention yourself.
Josh: Can you share one idea that someone could put into practice that would help them to improve their business networking skills?
Laura Stack: A couple weeks following a successful speaking engagement, I send out a Reference Request letter to follow up with the client:
Thank you for your complimentary remarks about my program. I’m delighted the participants found value in my ideas, and I appreciate the opportunity to work with you!
My appreciation would deepen through the strength of your recommendation. I would really appreciate it if you could set aside five minutes to recommend any colleagues, suppliers, customers, or friends who have similar decision-making or decision-influencing authority as you do. Perhaps there’s someone else in your own organization I could speak with about other meetings. I would be grateful for your gift.
I don’t want to waste your time, so I’ve enclosed a simple, easy response sheet to fax back. I will use your name when I introduce myself and learn if they’re interested in receiving information regarding my speeches, seminars, or educational resources. I will be sending your referrals a gift in your name as a way of introduction. If you have time to call them and introduce me first, that would be wonderful.
Thanks again for your confidence in me and for whatever support you can provide in helping us produce new business. I look forward to seeing you again in the future.
President & CEO
* Learn more about Laura Stack at TheProductivityPro.com.